2.1 Create new or use existing platforms for regular interaction amongst all role players within the Fresh Produce Industry;
2.2 Serve as a Forum for Market Authorities to regularly interact;
2.3 Establish and promote professional standards and character of the industry;
2.4 Promote Fresh Produce Markets to all interest groups;
2.5 Conduct research to develop best practice models/systems to improve the management of Markets;
2.6 Establish and control training regarding market activities.
2.7 Establish and maintain databases in respect of Market facilities, services, and business statistics so as to provide interested parties with information;
2.8 Actively promote, advise and effect transformation on all levels at the Fresh Produce Markets;
2.9 Promote National Fresh Produce Markets as the preferred channel of distribution;
2.10 Determine, establish, implement and monitor industry-wide standards;
2.11 Advocate and Influence Policy Development within the Agricultural sector;
2.12 Actively represent Markets and Market Management by engaging various stakeholders.
2.13 Promote and encourage the breakdown of all barriers to entry for market access of all role players.